GE -- commercial
Miami SmartGrid


This spot was created as a way for GE to get the word out about new high-tech advancements coming to the Miami area. From remote-controlled heating and cooling, to by-the-minute energy consumption reporting, to smart-technology that allows appliances to "talk" to the power grid, this project lets consumers know about cutting-edge programs that have only recently become available, that can save money -- and the environment at the same time.


Director: Kate Cunningham
Editor: Jennifer Needleman
Agency: Syrup, NYC
Client: GE


GE -- Miami SmartGrid