Flip -- "Pink Lowrider"
This broadcast commercial saw a super-wide national release during Cisco System's Flip Camera ad-campaign "Do You Flip?".
Shot on the streets of DUMBO, Brooklyn, near the Needlegarden office, this piece features a young man who bragging about his pink lowrider, only to accidentally set off the car alarm and reveal he is not the car's owner.
Created with a nod towards the style of on-the-go, Flip Camera filming, Needlegarden created a number of these spots for the campaign, featured both in broadcast and on the web.