We gave cameras to director Marc Webb, and actors Joseph Gordon-Levitt, Matthew Gray Gubler and Geoffrey Arrend and set them loose in downtown Los Angeles a few weeks before the film hit the theaters.
The result? This hilarious, multi-angle, viral video which takes us on a journey through dive bars, chic restaurants, the Los Angeles Metro and finally, the emergency room. Once unleashed upon the world, this video amassed an enormous number of hits across the web. Also accessible online here.